Genesis Collective

Introduction

Genesis Collective, a non-profit organization based in Pittsburgh, PA, approached our web development company with the vision of creating a dynamic and media-rich online platform. Their goal was to showcase their impactful work, provide an immersive experience to their audience, and accept donations to support their initiatives. We collaborated closely with media professionals to ensure an optimal display of their live content and integrated various functionalities to enhance user engagement.

Challenges

Media-Heavy Content

Genesis Collective's website demanded an exceptional media presentation. Lots of media had to be displayed on the site, including podcasts, videos, articles, events. We needed to use a content delivery network that was able to effectively deliver the website's significant data load. Further, we had to greatly optimize our codebase to ensure that other areas of the website were not further slowing down load speed.

Minimal Assets

Most of the media for the site had not yet been produced. This required us to work on website design alongside the art team. This process differed significantly from our standard approach, requiring us to significantly adapt our workflow.

Designing for the Future

Genesis Collective had a great vision for how they wanted their website to look in the future, but wanted to create the website in a series of stages, initially with a homepage, space to showcase their various artistic mediums, and the ability for individuals to donate. They had ambitious plans for future upgrades, which meant we had to create a website that was modular, easy to build on, and had a CMS capable of easily integrating new features.

Solutions

Optimized Media Display

To handle the media-rich nature of the website, we employed efficient content delivery networks (CDNs) and optimized file formats to ensure quick loading times and a smooth browsing experience.

Media Creation

We worked closely with the artists at the Genesis Collective, ensuring that our visions aligned and our design complemented their artwork. We went through several iterations during this process and ended up with high-quality digital artwork that transitioned seamlessly to our website design.

Post-Launch Enhancements

Lending Library

After the initial launch, we collaborated with Genesis Collective to implement a lending library, offering educational resources and media assets to the public. This expansion further solidified their position as a valuable community resource.

Media Institute

Understanding the importance of media in their initiatives, we introduced a dedicated media institute section. Here, visitors could access educational materials, workshops, and seminars to foster creativity and media literacy.

Membership System

To deepen engagement with their supporters, we added a membership system. This allowed users to become active participants, access exclusive content, and receive updates on upcoming events.

Positive Outcomes

Empowered Designers

The Atlas CMS integration enabled the creators at the Genesis Collective to further customize their website, upload media, and all while maintaining a cohesive style that was both functional and reflected their talents.

Enhanced User Experience

The revamped website provided a visually engaging and intuitive user experience. Visitors could now easily explore Genesis Collective's work and access their media-rich content effortlessly.

Increased Donations

The custom donation portal facilitated a streamlined and secure donation process, resulting in a significant increase in contributions from individuals who resonated with the organization's mission.

Expanded Community Impact

The lending library, media institute, and membership system expanded Genesis Collective's reach and strengthened its connections with the community. They became a central hub for both information and creativity.

Conclusion

Working with Genesis Collective was a rewarding experience for our web development company. By collaborating closely with media professionals and leveraging innovative solutions, we successfully transformed their website into a dynamic platform that reflects their impactful work. The ongoing support we provided enabled the organization to extend its community outreach and continue making a positive difference in Pittsburgh, PA.

Iliad takes pride in delivering tailored web solutions that empower organizations like Genesis Collective to achieve their goals and create a lasting impact. We are committed to utilizing cutting-edge technologies and collaborating closely with our clients to ensure their success.